Get Involved
Stop Funding Animal Cruelty
Learn how to support cruelty-free financial choices for a more compassionate future.
Are you supporting Animal Cruelty without knowing it?
It is estimated that up to 500,000 animals suffer or die each year because of animal testing, according to Cruelty-Free International.
While New Zealand has banned animal testing for cosmetics, it is still common practice abroad. Many brands, including some of the world's most popular, still test their products on animals, and investigations show animals experiencing huge suffering as a result. Some companies argue that they only test on animals because it is a requirement in order for products in the Chinese market. Now, a growing number of companies have chosen not to sell products that require animal testing to China.
New Zealanders’ investments financially support foreign companies that test on animals and/or have other practices that can harm animals. We invest $2.97 billion in those companies - $1.61bn through our KiwiSaver funds and $1.36bn through retail investment funds (analysis of March 2025 data).
Companies that continue to conduct animal testing, such as L'Oreal and Estee Lauder (which includes popular brands MAC, Clinique and Bobbi Brown), sell versions of their products in New Zealand that have not been tested on animals.
What does Animal Cruelty Free mean?
Animal cruelty free means no investments in the following:
Read more about our methodology for identifying companies in the animal cruelty category here.

Animal Testing – Where companies are involved in testing products on animals for cosmetic, personal care, household product, chemical and other uses. We do not include companies which conduct animal testing for pharmaceutical products, medical devices, biotechnology, human food, or pet food.

Fur & Speciality Leather – Where companies are involved in the production or retail of fur & speciality leather products (where animals are raised purely for skins).

Factory Farming – Where companies are involved in intensive poultry operations, including managing direct operations which raise birds or managing a network of contracted farmers, slaughtering, packaging and onward sale to wholesalers, retailers, and restaurant chains.

Animal Welfare Issues – Where companies, through their products or operations, cause harm to animals e.g., animal entertainment (such as marine parks and rodeos), livestock exports, whale meat etc.

KiwiSaver & Investment Funds free from Animal Cruelty
Look for our Animal Cruelty Free badges on funds. These have met Mindful Money's robust criteria, and are proven to have less than 0.01% (one hundredth of one percent) invested in companies that test non-pharmaceutical products on animals. The list includes only aggressive, growth or balanced funds that have at least 35% in equities. There are other animal cruelty free funds beyond these requirements - use the Fund Checker to be sure.
KiwiSaver Funds free from Animal Cruelty (based on March 2025 data)
- AE KiwiSaver Plan
- GoalsGetter KiwiSaver Nikko AM Global Shares Fund
- GoalsGetter KiwiSaver Nikko AM SRI Equity Fund
- Goalsgetter KiwiSaver Pathfinder Ethical Growth Fund
- InvestNow KiwiSaver Castle Point Trans-Tasman Fund
- InvestNow KiwiSaver Harbour Australasian Equity Focus Fund
- InvestNow KiwiSaver Mint Australasian Equity Fund
- InvestNow KiwiSaver Pathfinder Ethical Growth Fund
- NZ Funds KiwiSaver Balanced Fund
- NZ Funds KiwiSaver Inflation Strategy
- OneAnswer KiwiSaver Australasian Share Fund
- Pathfinder KiwiSaver Balanced Fund
- Pathfinder KiwiSaver Growth Fund
- QuayStreet KiwiSaver Altum Fund
- QuayStreet KiwiSaver Australian Equity Fund
- Sharesies KiwiSaver Pathfinder Ethical Growth Fund
- Summer KiwiSaver Australian Equities
Investment Funds free from Animal Cruelty (based on March 2025 data)
- AE Investor
- Betashares Australian Sustainability Leaders Fund
- Betashares Global Sustainability Leaders Fund
- Betashares Global Sustainability Leaders Fund (NZD Hedged)
- BNZ Private Wealth Series Australasian Equity Active Fund
- BNZ Private Wealth Series Australasian Equity Fund
- Booster Income 99 Fund
- Castle Point Ranger Fund
- Castle Point Trans-Tasman Fund
- Clarity Dividend Yield Fund
- Clarity Trans-Tasman Value Fund
- Devon Alpha Fund
- Devon Sustainability Fund
- Epoch Global Quality Select Equity (Hedged) Fund
- Epoch Global Quality Select Equity Fund
- Fisher Funds Australian Growth Fund
- Fisher Funds Lifesaver Trans Tasman Equity Fund
- Fisher Funds Premium Australian Fund
- Fisher Funds Trans Tasman Equity Trust
- Forsyth Barr Global Growth Fund
- Forsyth Barr Global Sustainability Fund
- Generate Australasian Managed Fund
- Harbour Australasian Equity Focus Fund
- Harbour Australasian Equity Fund
- Harbour Australasian Equity Income Fund
- Hyperion Australian Growth Companies Fund
- Integral Master Trust Focused Growth Fund
- Lighthouse Global Equity Fund
- Mercer Responsible Trans-Tasman Shares Fund
- Milford Dynamic Fund
- Milford Trans-Tasman Equity Fund
- Mint Australasian Equity Fund
- Nikko AM Concentrated Equity Fund
- Nikko AM Core Equity Fund
- Nikko AM Global Shares Fund
- Nikko AM Global Shares Hedged Fund
- Nikko AM SRI Equity Fund
- NZ Funds Income Generator
- NZ Funds New Zealand and Australian Shares
- NZ Funds Wealth Builder - Inflation Strategy
- Octagon Australian Equities Fund
- OneAnswer SAC Equity Selection Fund
- Pathfinder Ethical Growth Fund
- Pathfinder Ethical Trans-Tasman Fund
- Pathfinder Global Responsibility Fund
- Pie Australasian Dividend Growth Fund
- Pie Australasian Growth 2 Fund
- Pie Australasian Growth Fund
- Pie Growth UK & Europe Fund
- QuayStreet Altum Fund
- QuayStreet Australian Equity Fund
- Salt NZ Dividend Appreciation Fund
- Salt Sustainable Income Fund
- TAHITO Te Tai O Rehua Fund
- Tempo Aus Companies Fund
- Trust Management - ESG Australasian Share Fund
If you care about animal cruelty, write to your fund manager asking them to put in place a policy not to invest in companies that test products on animals, use factory farming or export live animals.
The above listing focuses on funds that are not invested in companies that practice animal cruelty, using Mindful Money’s analysis. The analysis does not include companies in sectors like real estate, mining and financial companies that are not directly relevant to animal cruelty, and funds focused on New Zealand or large Australian companies (since there are no listed companies in the NZX or S&P/ASX20).
Want to know more?
Animal testing is a cruel and inhumane practice that results in the suffering and death of hundreds of thousands of animals every year.
While New Zealand has banned animal testing for cosmetics, it is still common practice abroad. Many brands, including some of the world's most popular, still test their products on animals, and investigations show animals experiencing huge suffering as a result.
Listen to seminar below, where we talked through divesting from animal suffering with:
- Tara Jackson, Executive Director of the New Zealand Anti-Vivisection Society (NZAVS)
- Diana Papadopoulos, Chief Customer Officer at Booster NZ
More Articles on Animal Cruelty