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Mindful Money's aim is to make money a force for good.

This website provides radical transparency on what companies are in KiwiSaver and investment funds.

We empower members of the public to do good and earn good returns.

We do:

  • provide objective information on funds for FREE
  • make it easy for you to invest in line with your values
  • research what Kiwis care about
  • work with fund providers to raise ethical standards
  • make a small fee for each referral through our website
  • believe ethical investment is essential for zero carbon and sustainability

We don’t:

  • offer any funds ourselves
  • apply for a fund for you
  • offer financial advice
  • know your fund balance
  • get paid to greenwash funds
  • sell your personal data or contact details

Mindful Funds

There is a spectrum of ethical investment and many fund providers use some form of ethical management of their investment funds. We use the term Mindful Funds to designate funds that meet our high standard for investment, supported by credible verification. Read more in our methodology.



How we are funded

This website is 100% free for you to use. Mindful Money is a charity (CC51919) aiming to make money a force for good. We receive a small fee from providers when you use this website to invest in a fund which meets our Mindful Ethical criteria.

Love what we do? Make a donation to help us keep this service free.

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  • “

    Buying local produce, shopping without plastic, and purchasing ethically made clothing are excellent decisions, but investing your money in ethical funds can have a much bigger impact on people and the planet. Mindful Money enables exactly that.

    Kate Hall (Ethically Kate)

  • “

    Each person has their own priorities and that’s where I think the Mindful Money website’s pretty cool

    Mary Holm

  • “

    Mindful Money was the perfect tool for me to be able to make the switch to an ethical KiwiSaver fund with confidence. I fully recommend visiting the site. I am so happy that my investment now aligns with my values.

    Miranda Parkes

  • “

    The day after you launched the site I had a look and realised there was a gold mining company I had unknowingly invested in which my friends in Aussie had campaigned against. The company had destroyed some of the most ancient Aboriginal culture sites and wrecked part of a Ramsar listed wetland. This is the only platform I know of where you can find out what is otherwise really difficult info to access. Thanks again!

    Dean Baigent-Mercer

  • “

    I thought I was already invested in an ethical KiwiSaver. However, Mindful Money showed me that there is a difference between what I call "responsible" investing and what the big banks do. Plus it made taking action on this information really easy.

    Tania Hack

Latest news

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Our Mindful Funds

Our Allies

You should be prudent about your investment.

Investing involves risk. The value of investments can go down, as well as going up. You might lose some of your capital invested. The information provided on this website is not a recommendation to buy, sell or hold any financial products. Nothing on this page is financial advice for the purposes of the Financial Markets Conduct Act 2013 and any associated regulations.

Before investing, consider your investment aims, your values and your risk preferences. You should read the Product Disclosure Statement for the investment fund carefully. It contains the fund’s investment objectives, risks, fees and other information which you should know before investing. This website has a list of the advisers that are registered with the Responsible Investment Association of Australasia. You should contact an investment adviser before investing if you have questions or if you are unclear about the implications of your investment decision.