Australia
About Mindful Investing
Making a difference
Mindful Investing works to encourage ethical investing to make Australian super funds a force for good. As specialists in ethical and impact investments, we're passionate about promoting finance for climate transition and a better world. We empower everyone to invest their savings responsibly.
Mindful Investing is a program of independent New Zealand charity Sustainable Initiatives Aotearoa that aims to make money a force for good. Since 2019, over 500,000 New Zealanders have used our New Zealand Mindful Money website to check their funds and we’ve supported the financial services industry in growing the ethical investment movement. Our research is referenced extensively in the media and is driving positive change in the investment sector. Read more about our New Zealand initiatives and impact in our 2024-25 Impact Report.
This pilot Australian platform brings our proven methodology to the MySuper fund and the ethical/responsible/socially conscious option for the largest super funds available to retail investors. Annual surveys show most Australians want to invest ethically but lack objective information to compare options. Our objective and independent information helps you make informed choices about where your retirement savings are invested.
Mindful Investing is grateful for the support provided for this project from a range of organisations. Australian Ethical Investment contributed funding that helped cover the cost of the analysis and the digital tool. This funding did not confer any ability to influence the research methodology, analysis, rankings or findings. Mindful Investing independently conducted the research and retains full editorial control over the report and tool. Many other organisations and individuals have also helped us understand the Australian market in order to compile the research and report, including Equity Generation Lawyers, ASFA, Ethical Advisers Coop, ACCR and Market Forces.
The people behind Mindful Investing
Our dedicated team combines expertise in finance, sustainability, research, and technology to deliver independent, transparent information. We are proud to make this information available for free to the public.
Key team members are:
Barry Coates
Founder & Co-CEO
Barry founded Sustainable Initiatives Aotearoa in 2019 after decades of experience in finance, international development, sustainability, and ethical investment, bringing deep expertise in making finance work for positive change.
Kate Vennell
Co-CEO
Kate brings extensive financial services experience from the UK and New Zealand, where she witnessed responsible investment evolve from a niche approach to mainstream practice. Her passion for social and environmental justice drives her leadership of our research team.
Karen Swainson
COO
Karen oversees operations and ensures the smooth delivery of our data and technology platform, bringing strong operational and project management expertise.
Natasha McGowan
Marketing & Events Manager
Tash brings extensive experience in marketing strategy, stakeholder engagement, and event leadership within the purpose-led sector, driving our communications and community engagement.
Sustainable Initiatives Aotearoa is governed by a Board of Trustees and supported by an Investment Committee providing expert advice on responsible investment issues.
To view our New Zealand website, Mindful Money, click here.
Donate to Mindful Investing
We are a charity, and we are passionate about providing you with the information you need to invest ethically. We need your support to enable us to make this free information available as an ongoing service.
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